“We expect to see the market for inflammation-fighting foods to grow 7 percent by 2020 and expect 2017 to be a big year in terms of new product announcements and continued research and development,” says Deborah Barrington, a senior editor at Industry Dive.
Inflammation-fighting ingredients are already trending on Pinterest. “Turmeric was one of our trending flavors in our recent Pinsights Flavor Report and specifically turmeric lattes. Ginger tea is also a trending search, up 20 percent,” confirms Stephanie Kumar, partner insights lead at Pinterest.
It’s no coincidence that many healthy food trends—from the zoodle (zucchini noodle) and cauliflower rice to nut milks and vegan cheese—are substitutes for inflammatory ingredients like gluten, grains, and dairy.
Expect to see food brands to capitalizing on the buzz in 2017: Starbucks just planted its flag with a new anti-inflammatory drink made with cayenne called the Chile Mocha.